I like to try to put myself in the position of the customer. Why are they happy to work with us? What makes us different? At our web agency, we need to respond to the complete picture:
- Web Strategy
- Design UX/UI
- Development Front and Back
- Digital Marketing and SEO
This is the eco-system of building a web site at a web agency, and we need to get it right at each level. This requires great customer service. Understanding the need, and fulfilling that need. And going beyond by helping the customer better position their offer to their customers. B2B2C. We also, therefore, need to know the user, our customers’ customer. And, of course, the web site must be performant, secure, and easy to manage.
Each project is intense and we are expected to put maximum effort into the project. Whether project manager or developer or designer, you are expected to think beyond the specifications. What is actually happening when you do such and such action? If I code this, what happens to this? If I design this button, how does it relate to the overall user experience. A web site is at the same time a communication platform as it is an interactive showcase between content and user appreciation. It takes a team to make it align at every angle.
This, I believe, is what makes one web agency better than another.