It’s a flat hierarchy at the web agency. Everyone is a leader. Yet, who is in charge?
I would venture that that is precisely the rub. Everyone can be in charge according to the moment. According to the context of the situation. Everything is context.
Yet, although there are clearly defined roles, there is a moment when it has to gel. When the collective becomes in charge. Where the ‘team’ is actually the leader.
And that is the lesson learned. As a web agency, we must forge a team capable of leading the customer to the promised website.