{"id":915,"date":"2022-08-14T07:16:15","date_gmt":"2022-08-14T07:16:15","guid":{"rendered":"https:\/\/www.alexmcc.com\/webagency\/le-contenu-est-toujours-roi-en-agence-web\/"},"modified":"2022-09-11T14:58:05","modified_gmt":"2022-09-11T14:58:05","slug":"le-contenu-est-toujours-roi-en-agence-web","status":"publish","type":"post","link":"https:\/\/www.alexmcc.com\/webagency\/fr\/le-contenu-est-toujours-roi-en-agence-web\/","title":{"rendered":"Le contenu est toujours roi en agence web"},"content":{"rendered":"\n<p>Voici la chronologie Web de l&rsquo;\u00e9volution de la perception du contenu en fonction de son r\u00f4le sur le Web :<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.wsinteractive.com\/blog\/content-strategy-user-scenarios\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"430\" src=\"https:\/\/www.alexmcc.com\/webagency\/wp-content\/uploads\/sites\/2\/2022\/08\/Une_contentStrategy.png-1024x430.webp\" alt=\"\" class=\"wp-image-589\" srcset=\"https:\/\/www.alexmcc.com\/webagency\/wp-content\/uploads\/sites\/2\/2022\/08\/Une_contentStrategy.png-1024x430.webp 1024w, https:\/\/www.alexmcc.com\/webagency\/wp-content\/uploads\/sites\/2\/2022\/08\/Une_contentStrategy.png-300x126.webp 300w, https:\/\/www.alexmcc.com\/webagency\/wp-content\/uploads\/sites\/2\/2022\/08\/Une_contentStrategy.png-768x323.webp 768w, https:\/\/www.alexmcc.com\/webagency\/wp-content\/uploads\/sites\/2\/2022\/08\/Une_contentStrategy.png-1536x645.webp 1536w, https:\/\/www.alexmcc.com\/webagency\/wp-content\/uploads\/sites\/2\/2022\/08\/Une_contentStrategy.png.webp 1704w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption><a href=\"https:\/\/www.wsinteractive.com\/blog\/content-strategy-user-scenarios\" target=\"_blank\" rel=\"noreferrer noopener\">Le contenu est roi chez l&rsquo;agence web<\/a><\/figcaption><\/figure>\n\n\n\n<p class=\"has-text-align-left\">1997 : le contenu est roi<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p class=\"has-text-align-left\">2000 : le contenu prend en charge les contraintes de conception (et <a href=\"https:\/\/www.alexmcc.com\/blog\/content-strategy\/content-strategy-for-the-web-2nd-edition\/\" target=\"_blank\" rel=\"noreferrer noopener\">la strat\u00e9gie de contenu pour le Web<\/a> devient une approche officielle)<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p class=\"has-text-align-left\">2004 : le contenu supporte les contraintes des r\u00e9seaux sociaux<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p class=\"has-text-align-left\">2008 : le contenu prend en charge les contraintes du navigateur<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p class=\"has-text-align-left\">2012 : le contenu prend en charge les contraintes d&rsquo;exp\u00e9rience utilisateur (et aide \u00e0 <a href=\"https:\/\/www.alexmcc.com\/blog\/content-strategy\/find-meaning-in-content\/\" target=\"_blank\" rel=\"noreferrer noopener\">trouver du sens dans le contenu<\/a>)<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p class=\"has-text-align-left\">2016 : le contenu prend en charge les contraintes de la conception Web r\u00e9active (il y a un livre, bien s\u00fbr, <a href=\"https:\/\/www.alexmcc.com\/blog\/content-strategy\/content-strategy-for-mobile-karen-mcgrane\/\" target=\"_blank\" rel=\"noreferrer noopener\">la strat\u00e9gie de contenu pour le mobile<\/a>)<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p class=\"has-text-align-left\">2020 : le contenu supporte les contraintes de la strat\u00e9gie de contenu<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p class=\"has-text-align-left\">2022 : le contenu EST DE NOUVEAU ROI !<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Les Visiteurs (1993) | \u00ab Longue vive \u00e0 notre sire ! \u00bb\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/qXA9eXir3Aw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>L&rsquo;\u00e9volution du contenu \u00e0 l&rsquo;agence web et au-del\u00e0.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[105],"tags":[],"class_list":["post-915","post","type-post","status-publish","format-standard","hentry","category-historique-du-contenu"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Historique du contenu - Le contenu est toujours roi en agence web<\/title>\n<meta name=\"description\" content=\"Web Agency Aphorisms - L&#039;\u00e9volution du contenu \u00e0 l&#039;agence web et au-del\u00e0.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.alexmcc.com\/webagency\/fr\/le-contenu-est-toujours-roi-en-agence-web\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta 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