{"id":716,"date":"2022-08-14T07:16:15","date_gmt":"2022-08-14T07:16:15","guid":{"rendered":"https:\/\/www.alexmcc.com\/webagency\/content-is-always-king-at-the-web-agency\/"},"modified":"2022-08-23T16:35:55","modified_gmt":"2022-08-23T16:35:55","slug":"content-is-always-king-at-the-web-agency","status":"publish","type":"post","link":"https:\/\/www.alexmcc.com\/webagency\/en-gb\/content-is-always-king-at-the-web-agency\/","title":{"rendered":"Content is always king at the web agency"},"content":{"rendered":"\n<p>This the web timeline of how the perception of content has evolved as per its role on the web:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.wsinteractive.com\/blog\/content-strategy-user-scenarios\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"430\" src=\"https:\/\/www.alexmcc.com\/webagency\/wp-content\/uploads\/sites\/2\/2022\/08\/Une_contentStrategy.png-1024x430.webp\" alt=\"\" class=\"wp-image-588\" srcset=\"https:\/\/www.alexmcc.com\/webagency\/wp-content\/uploads\/sites\/2\/2022\/08\/Une_contentStrategy.png-1024x430.webp 1024w, https:\/\/www.alexmcc.com\/webagency\/wp-content\/uploads\/sites\/2\/2022\/08\/Une_contentStrategy.png-300x126.webp 300w, https:\/\/www.alexmcc.com\/webagency\/wp-content\/uploads\/sites\/2\/2022\/08\/Une_contentStrategy.png-768x323.webp 768w, https:\/\/www.alexmcc.com\/webagency\/wp-content\/uploads\/sites\/2\/2022\/08\/Une_contentStrategy.png-1536x645.webp 1536w, https:\/\/www.alexmcc.com\/webagency\/wp-content\/uploads\/sites\/2\/2022\/08\/Une_contentStrategy.png.webp 1704w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption><a href=\"https:\/\/www.wsinteractive.com\/blog\/content-strategy-user-scenarios\" target=\"_blank\" rel=\"noreferrer noopener\">Content is King at the Web Agency<\/a><\/figcaption><\/figure>\n\n\n\n<p class=\"has-text-align-left\">1997: content is king<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p class=\"has-text-align-left\">2000: content supports design constraints (and <a href=\"https:\/\/www.alexmcc.com\/blog\/content-strategy\/content-strategy-for-the-web-2nd-edition\/\" target=\"_blank\" rel=\"noreferrer noopener\">content strategy for the web<\/a> becomes an official approach)<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p class=\"has-text-align-left\">2004: content supports social media constraints<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p class=\"has-text-align-left\">2008: content supports browser constraints<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p class=\"has-text-align-left\">2012: content supports user experience constraints (and helps <a href=\"https:\/\/www.alexmcc.com\/blog\/content-strategy\/find-meaning-in-content\/\" target=\"_blank\" rel=\"noreferrer noopener\">find meaning in content<\/a>)<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p class=\"has-text-align-left\">2016: content supports responsive web design constraints (there&#8217;s a book, of course, <a href=\"https:\/\/www.alexmcc.com\/blog\/content-strategy\/content-strategy-for-mobile-karen-mcgrane\/\" target=\"_blank\" rel=\"noreferrer noopener\">content strategy for mobile<\/a>)<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p class=\"has-text-align-left\">2020: content supports content strategy constraints<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p class=\"has-text-align-left\">2022: content IS KING AGAIN !<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Monty Python - The Black Knight - Tis But A Scratch\" width=\"640\" height=\"480\" src=\"https:\/\/www.youtube.com\/embed\/ZmInkxbvlCs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption>Sometimes to be king, you&#8217;ve got to fight hard to keep the throne.<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>The evolution of content at the web agency and beyond.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[73],"tags":[],"class_list":["post-716","post","type-post","status-publish","format-standard","hentry","category-history-of-content"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>History of content - 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