{"id":680,"date":"2022-08-12T11:29:12","date_gmt":"2022-08-12T11:29:12","guid":{"rendered":"https:\/\/www.alexmcc.com\/webagency\/luck-and-decision-making-at-the-web-agency\/"},"modified":"2022-08-22T03:04:21","modified_gmt":"2022-08-22T03:04:21","slug":"luck-and-decision-making-at-the-web-agency","status":"publish","type":"post","link":"https:\/\/www.alexmcc.com\/webagency\/en-gb\/luck-and-decision-making-at-the-web-agency\/","title":{"rendered":"Luck and decision making at the web agency"},"content":{"rendered":"\n<p>Sometimes when you launch a company you have a great strategy worked out. You know who your customer is and how you will make sales. You know where to invest your time.<\/p>\n\n<p>Unfortunately, that wasn\u2019t my case. Sure, I did a business plan, but I suppose like many college graduates you expect the world to come to you. You truly believe the world is your oyster.<\/p>\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"\ud83c\udfadThe world&#039;s my oyster - Learn English vocabulary &amp; idioms with &#039;Shakespeare Speaks&#039;\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/JyZS7NzPCk8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n<p>Alas, the oysters weren&#8217;t showing up.<\/p>\n\n<p>Some of the recent entrepreneurial gurus were giving guidance, and I did take to heart one of them: Goob. Get out of the building. Here&#8217;s a clip with Steve Blank who pioneered the phrase.<\/p>\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Steve Blank: Want Your Startup to Succeed? &#039;Get Out of the Building&#039; | Inc. Magazine\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/a-J_SwmMJyo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n<p>Of course, cold calling is tough, but it\u2019s true what they say, <em>necessity is the mother of luck<\/em>. (Ok, I\u2019ve adapted that expression). Through necessity, I got out of the building (apartment), and went to a local Internet Service Provider. At the time, you needed a modem, and an authorized connection to the world wide web. It was costly, and you would only connect when necessary.<\/p>\n\n<p>What happened next was the most determining factor in our success. Now, was it great decision making? or luck? Whatever it was, I did meet them, and it turned out that they proposed to build websites, but did not have the talent internally. But they were hosting many customers who needed that support. Hence, after our meeting, and consequently doing their website in exchange for free internet access, one of their prestigious clients wanted a website built by us. The rest as they say, was <em>oysters in the bank<\/em> (ok, guilty again for making expressions up as I go).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Necessity is the mother of luck, but you still have to get out of the building.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63],"tags":[],"class_list":["post-680","post","type-post","status-publish","format-standard","hentry","category-oysters-en-gb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Oysters - Luck and decision making at the web agency<\/title>\n<meta name=\"description\" content=\"Web Agency Aphorisms - Necessity is the mother of luck, but you still have to get out of the building.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.alexmcc.com\/webagency\/en-gb\/luck-and-decision-making-at-the-web-agency\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Luck and decision making at the web agency\" \/>\n<meta property=\"og:description\" content=\"Necessity is the mother of luck, but you still have to get out of the building.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.alexmcc.com\/webagency\/en-gb\/luck-and-decision-making-at-the-web-agency\/\" \/>\n<meta property=\"og:site_name\" content=\"Web Agency Aphorisms\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/alex.mccardell\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/alex.mccardell\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-12T11:29:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-22T03:04:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.alexmcc.com\/webagency\/wp-content\/uploads\/sites\/2\/2022\/08\/web-agency-aphorisms-200.png\" \/>\n<meta name=\"author\" content=\"alex\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Luck and decision making at the web agency\" \/>\n<meta name=\"twitter:description\" content=\"Necessity is the mother of luck, but you still have to get out of the building.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.alexmcc.com\/webagency\/wp-content\/uploads\/sites\/2\/2022\/08\/web-agency-aphorisms-200.png\" \/>\n<meta name=\"twitter:creator\" content=\"@alexmccardell\" \/>\n<meta name=\"twitter:site\" content=\"@alexmccardell\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"alex\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.alexmcc.com\\\/webagency\\\/en-gb\\\/luck-and-decision-making-at-the-web-agency\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.alexmcc.com\\\/webagency\\\/en-gb\\\/luck-and-decision-making-at-the-web-agency\\\/\"},\"author\":{\"name\":\"alex\",\"@id\":\"https:\\\/\\\/www.alexmcc.com\\\/webagency\\\/en-gb\\\/#\\\/schema\\\/person\\\/814dd9cb2ee6a02b98d51b8881020ece\"},\"headline\":\"Luck and decision making at the web agency\",\"datePublished\":\"2022-08-12T11:29:12+00:00\",\"dateModified\":\"2022-08-22T03:04:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.alexmcc.com\\\/webagency\\\/en-gb\\\/luck-and-decision-making-at-the-web-agency\\\/\"},\"wordCount\":294,\"publisher\":{\"@id\":\"https:\\\/\\\/www.alexmcc.com\\\/webagency\\\/en-gb\\\/#\\\/schema\\\/person\\\/814dd9cb2ee6a02b98d51b8881020ece\"},\"articleSection\":[\"Oysters\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.alexmcc.com\\\/webagency\\\/en-gb\\\/luck-and-decision-making-at-the-web-agency\\\/\",\"url\":\"https:\\\/\\\/www.alexmcc.com\\\/webagency\\\/en-gb\\\/luck-and-decision-making-at-the-web-agency\\\/\",\"name\":\"Oysters - 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