{"id":659,"date":"2022-08-12T01:31:47","date_gmt":"2022-08-12T01:31:47","guid":{"rendered":"https:\/\/www.alexmcc.com\/webagency\/clients-design-development-direction-keep-the-music-going\/"},"modified":"2022-08-22T01:46:29","modified_gmt":"2022-08-22T01:46:29","slug":"clients-design-development-direction-keep-the-music-going","status":"publish","type":"post","link":"https:\/\/www.alexmcc.com\/webagency\/en-gb\/clients-design-development-direction-keep-the-music-going\/","title":{"rendered":"Clients, design, development, direction\u2026 keep the music going!"},"content":{"rendered":"\n

The thing about a web agency is that there are so many ingredients in the recipe. Maybe that\u2019s what I love about it. It\u2019s never one thing, but the synergy of many. In France they did not like that I used the word ‘synergy<\/em>‘. But in the UK, it has meaning. The combined forces are greater than the total of each individual source. <\/p>\n\n

Early on we were 4 co-workers: one to sell, one to design, one to code, and me. And the designer, an associate at the time, asked me: \u201cWhat do you do all day, Alex?\u201d I admit I was a bit shocked by the question, but really I was shocked I couldn\u2019t actually give an answer. I mean what is \u2018Direction\u2019. We don\u2019t say \u201cI do direction\u201d. Some could say: \u201cI think\u201d… but thinking without action is useless. And I couldn\u2019t really say: \u201cI do everything\u201d. Although I do keep abreast of everything, I am not actually \u201cdoing\u201d anything.<\/p>\n\n

It truly was a conundrum for me to answer the question. I suppose at the end of the day all we do is just try to keep the music playing* for as long as possible. Perhaps that is synergy.<\/p>\n\n

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